PREDICTING THE PURCHASE DONE ON BLACK FRIDAY
Rahul Kumar Patro & Sudakshina Bhattacharjee
Creative Commons CC BY 4.0
Making predictions is something a business or system depends on, which is indirectly dependant on data analytics. Data analytics is the science of analyzing raw data in order to make conclusions about that information.This analysis can then be used to optimize processes to increase the overall efficiency of a business or system. The dataset here, that we have obtained from Kaggle, is a sample of the transactions made in a retail store on Black Friday. The store wants to know better the customer purchase behaviour against different products.